Websites & portfolios
$4,000–$8,000A typical small-business website build. Portfolio sites, refreshes, and ongoing care are scoped to fit.
Pricing guide
The right support. A clear scope.
Websites, apps, events, and creative projects. We’ll shape the scope around what you need, with clear deliverables and pricing before work begins.
At a glance
Three ways to work together.
Website and app ranges are detailed below. Event planning and creative work are quoted around your deliverables and timeline.
Hourly supportRates & scheduling
Core rates
Hourly support stays explicit.
Time is tracked in 15-minute increments after an engagement begins. Short intro calls are complimentary up to 15 minutes.
Standard website and digital support$80/hour
Strategy, audit, planning, vendor coordination, or QA$95/hour
Priority, urgent, technical, or same-week escalation$110/hour
Minimum ad hoc engagement$150
Urgent work includes
Requests with less than 2 business days of notice, weekend work, production break/fix, deadline rescue, payment/platform/vendor troubleshooting, or work that displaces scheduled projects.
Meetings and calls
Scheduled calls, virtual meetings, screen-share support, planning/review sessions, training, vendor calls, and substantive client-specific communication are billable at the applicable rate or count toward the monthly cap. Quick scheduling messages are not billed.
Monthly website carePackages & add-ons
Monthly website care
Reserved access with a clear monthly cap.
Monthly time includes meetings, substantive emails, research, coordination, implementation, testing, and QA. Unused monthly time does not roll over unless stated in the signed scope.
Up to 1 hr$150/mo
Essential Website Care
Occasional updates and basic oversight for organizations that rarely need changes.
Overage$80/hr
Light replacements, basic broken-link checks, title/meta/alt-text updates, email support, and a quarterly health check.
Up to 5 hrs$500/mo
Standard Website Care
Regular monthly website updates, routine content changes, PDFs, small fixes, and one 30-minute review call.
Overage$80/hr
Everything in Essential plus routine content/image updates, PDF uploads, program updates, form testing, and mobile review.
Up to 10 hrs$900/mo
Growth Website Support
Active campaigns, events, programs, frequent updates, coordination, and faster scheduling priority.
Overage$85/hr
Everything in Standard plus campaign maintenance, vendor coordination, analytics review, deadline support, and two calls monthly.
Up to 18 hrs$1,500/mo
Website Management Partner
Multiple sites, programs, departments, or outsourced website management.
Overage$85/hr
Everything in Growth plus multi-site coordination, request management, launch QA, monthly planning, summaries, and recommendations.
Optional monthly add-ons
For campaigns, policy updates, and SEO/content support.
Event & Campaign Support
Up to 5 additional hours for ticketing updates, RSVP links/embeds, sponsor or speaker changes, event pages, and registration coordination.
Policy & Accessibility Support
Published policy updates, accessibility statement updates, footer/policy-link maintenance, annual review, and attorney/compliance-provider coordination.
SEO & Content Support
Metadata, alt-text, internal-link cleanup, Search Console review, client-provided article publishing, basic on-page optimization, and reporting.
Website projectsTypical ranges & scope
Project pricing
From update sprint to full rebuild.
Final pricing depends on page count, content readiness, platform complexity, integrations, approval process, and timeline.
Project typeTypical rangeUsually includes
Update sprint$200-$500
Text, image, document, and formatting updates batched together.
New interior page$500-$950
One page using the existing site style and provided content.
Landing/campaign page$900-$2,000
Page structure, responsive build, basic form/link setup, and QA.
Event/RSVP/ticketing page$650-$1,500
Event page, button/link/embed, basic testing, and platform coordination.
Technical/site audit$350-$750
Access, domain, plugin, platform, UX, mobile, or launch-readiness review.
Website health check$450-$750
Mobile review, SEO basics, speed review, broken links, security/plugin review, and recommendations.
Small website refresh$2,500-$5,500
Light redesign/rebuild of an existing site, responsive QA, and launch support.
New small-business website$4,000-$8,000
Core pages, responsive build, contact flow, basic SEO setup, and launch.
Association/multi-section rebuild$8,500-$15,000+
Architecture, redesign/build, migration planning, integrations review, and launch QA.
Quote factors
Content readiness
Provided copy, images, PDFs, approvals, and page direction keep the quote tighter.
Platform complexity
WordPress, Wix, Squarespace, custom code, plugins, hosting, and access can change effort.
Integrations
Forms, email tools, events, payments, CRM, member systems, and tracking are scoped intentionally.
Timeline and approvals
Rush timing, multiple reviewers, board feedback, and delayed responses affect schedule and price.
Written scope standards
Deliverables listed
Pages, PDFs, forms, integrations, apps, and platform tasks are identified before work begins.
Approvals named
A designated decision-maker helps keep feedback consolidated and revision rounds clear.
Costs separated
Hosting, domains, subscriptions, plugins, stock assets, payment fees, and vendors stay separate from labor.
Changes approved
Anything outside the approved scope is priced before additional work starts.
Apps & digital toolsDesign & development
App design and development
Interfaces, MVPs, dashboards, and launch logic.
App work is priced separately from routine website support because it usually involves user flows, interface design, data structure, integrations, testing, and post-launch iteration.
App serviceTypical rangeUsually includes
App discovery and scope plan$500-$1,200
Feature list, user flows, technical notes, and phase-one MVP recommendation.
Wireframes or UX flow map$750-$2,000
Key screens, navigation, user journey, and notes for build handoff.
Clickable prototype$1,500-$4,000
Figma-style prototype for review, demo, or build planning.
App screen design$150-$300/screen
Polished UI screen using approved brand direction.
Internal dashboard/simple portal$3,500-$9,500
Login, dashboard, forms, admin/content workflow, and basic data views.
No-code or low-code MVP$2,500-$7,500
Airtable/Sheets/CMS-backed workflow, forms, automations, and basic user experience.
Custom web app MVP$8,500-$20,000+
React/Next-style web app, database, authentication, forms, dashboard, and launch.
Mobile app MVP$12,000-$35,000+
Single-platform or cross-platform MVP, core screens, core workflow, and testing.
API/payment/AI add-on$1,500-$7,500+
Third-party integration, payment flow, automation, or AI-supported feature.
Post-launch app support$300-$1,500/mo
Monitoring, small fixes, light improvements, and update support.
App project rule
App design and development hourly work is typically billed at $95-$125/hour depending on complexity. Hosting, subscriptions, app store fees, third-party APIs, compliance review, and ongoing support are separate unless listed.
Accounts and access
Login, permissions, member areas, admin roles, and password flows affect both build and testing time.
Data and workflows
Forms, dashboards, uploads, automations, records, approvals, and exports add structure beyond visual design.
Integrations
Payments, email, calendars, CRMs, maps, APIs, AI tools, and vendor platforms are scoped separately.
Launch responsibility
Hosting, app-store submission, compliance review, monitoring, and post-launch support are separate unless listed.
Design detail
High-fidelity UI, responsive states, edge cases, and handoff notes require more time than rough wireframes.
Testing needs
Payments, user accounts, uploads, dashboards, and live data require extra QA before release.
Additional servicesContent, operations & policies
Operations and add-ons
The work around the website gets scoped too.
Strategy, audits, analytics, accessibility checks, platform coordination, implementation tasks, and new content are professional services, not simple website updates.
Website operations
Website training, live or recorded$150-$400/session
CMS content migration$300-$2,000+
Blog or article posting$50-$150/post
Analytics setup, GA4/Search Console/basic events$250-$750
Monthly analytics report$100-$300/mo
Website launch management$300-$1,000
Image optimization or compression$100-$400
Website backup or staging restore$150-$500
Domain transfer assistance$150-$400
Broken site recoveryHourly or urgent rate
Third-party platform support$250-$1,500+
Policies and compliance content
Accessibility statement development$250-$600
Privacy policy customization$350-$900
Cookie policy$200-$500
Terms of use or website terms$350-$900
Disclaimer or disclosure page$200-$500
Policy package$900-$2,000+
Policy implementation on website$150-$500
Annual policy review/update$200-$600
Policy-writing services are for general informational and website implementation purposes and do not constitute legal advice. Clients are responsible for legal review when required.
Common add-ons
Copy cleanup or content formatting$80/hour
Simple PDF update or formatting cleanup$40-$60/page
Designed PDF, flyer, or handout$125 first page; $75/additional page
Multi-page PDF/report layout$75-$125/page
Add provided sponsor/member logo to site$40/logo; $100 minimum
Logo cleanup, resizing, or export pack$75-$200
Simple logo refresh$300-$650
New logo starter package$650-$1,500
Form setup or troubleshooting$200-$650
Email platform or CRM coordination$300-$1,250+
Domain, DNS, hosting, or launch troubleshooting$110/hour
Mobile/responsive cleanup$300-$950
SEO basics for existing pages$300-$1,200
Vendor/platform coordination$95/hour
Working togetherPayment, revisions & approvals
Payment and approvals
Boundaries that keep projects moving.
Work above a monthly allowance or approved scope requires written approval before continuing. Invoices default to Net 15 unless a signed statement of work says otherwise.
Ask for quotePayment structure
Under $1,000Due upfront or before delivery.
$1,000-$5,00050% deposit, 50% before launch or final delivery.
$5,000+40% deposit, 30% midpoint, 30% before launch or final delivery.
Monthly supportPaid monthly in advance.
Urgent workWritten approval of urgent rate before work begins.
Revision policy
Two revision rounds are included unless otherwise stated. A revision round is one consolidated list submitted at one time after reviewing the completed work.
Revisions refine approved work. New sections, pages, functionality, forms, PDFs, integrations, copywriting, major rewrites, new features, or changes after approval are additional work and quoted separately.
Project policies
Client delaysQuestions requiring feedback may delay timelines. Projects inactive more than 30 days may be rescheduled based on current availability.
Materials rightsClients are responsible for rights to all text, images, logos, PDFs, videos, data, and other materials they provide.
Browser + bug windowSites are tested in current major browsers. Bugs caused by delivered work and reported within 14 days are corrected at no charge.
Next step
Send the raw materials. I will turn them into a scope.
Include the goal, deadline, current website/platform, must-have deliverables, and any known access or vendor constraints.
01Send the goal, deadline, project type, and must-have deliverables.
02I recommend a pricing structure and write the scope for approval.
03Work begins once access, materials, decision-maker, and payment terms are clear.
04We review the finished work, check the details, and agree on the handoff or ongoing support.
Have something in mind?
Let’s make
something meaningful.
A website, an app, an event, or a new creative direction. I’d love to hear what you’re working on.
Let’s talk